Innovation: Buzzword or Culture?- Ankur Jakhwal, CEO of Boost Connect

Innovation has become a buzzword in today’s business world, but it’s much more than just a trendy concept.

Innovation is the lifeblood of any successful company and it has always been the mantra here in Boost Connect. It’s what drives us to keep progressing and dreaming of new ideas to shape the future of the world.

But innovation is not just about creating new products. It’s a mindset that enables Boost Connect to keep reimagining the way we do business, and how we run our business daily. It’s about constantly finding new ways to do things better than the excellence we achieved yesterday – not just in our client facing functions, but across the company including finance, administration and all other functions.

Driving the Innovation Culture at Boost Connect

Every department in Boost Connect understands the importance of innovation. This means investing in research and development, encouraging all our people to think outside the box, and applying our insights to make a real impact.

As an example: at Boost Connect, to stay ahead of the curve, we are constantly pushing boundaries and thinking of better ways to create value for our partners. That is why we have a culture that encompasses 3 principles.

  1. Encouraging experimentation, risk-taking, and developing new creative ideas.
  2. Deeply understanding the market’s pain points
  3. And using those insights to create solutions for our business partners

First, to encourage experimentation, risk-taking, and creativity, we rolled out Idea Box. This is the platform where we encourage all our people to share any idea that can positively impact the day-to-day running of the organization, customer experience or the products we develop. We go through every idea submitted by Boosties.

Secondly, before we begin to develop any innovation, Boosties run ideas through the mill to make sure we deeply understanding the pain points in the market of our internal processes. Any proposed innovation goes through a vigorous vetting process, involving an extensive Research process to identify the root cause of a Problem.

Finally, we use those insights to create Solutions To The Problem Discussed – for ourselves and our business partners. Boosties huddle together to keep massaging the ideas to make sure it achieves a high level of viability. Prototypes are Developed and Tested before the idea is finally rolled out internally/externally.

Quality of Output = Quality of Input

This rigorous culture in Boost Connect has enabled us to roll out some truly innovative solutions, like

  • Stretch –A unique credit advance solution for Prepaid customers wanting to purchase digital content with insufficient mobile credit
  • Digital Voucher Platform – A truly one-stop, secured E-voucher platform that lets our partners easily create, distribute, redeem and manage their digital vouchers.
  • Storefront – An in-app and web storefront that lets our partners’ customers easily discover digital services and provides seamless conversion to payment on existing and new digital assets.
  • Buy Now Pay Later (BNPL) – Microfinance solutions customised to meets our partners’ specific needs like a silk glove.

Friends, Innovation has incredible power to change the world. With an innovative mindset, we can improve the lives of people anywhere we are – whether we are a programmer, accountant or admin executive. It is up to us to imagine new possibilities and create the future we want to see.