BUNDLING
Learn how Boost Connect's dynamic Partner Bundling Platform helps digital merchants to acquire new customers fast and at minimal Customer Acquisition Cost (CAC) and MNOS to create data-driven offers and brand new revenue streams.
BUNDLING PILLARS

Reach & Acquire
Increase customer base with attractive offers.

Monetise
Grow revenue by activating merchant content.

Retain & Grow
Improve customer lifetime value by giving customers more reasons to spend.
BUNDLING MODELS
In line with Boost Connect’s 3 pillar “Reach & Acquire | Monetise | Retain & Grow” strategy, the following are examples of apiFlex bundling models:
Reach & Acquire

HOW IT WORKS

Basic content is associated with mass market daily data packs

Merchants offer “try before you buy” content to an extended consumer base at zero cost

Subscriber is presented with basic content on offer and selects to try

Subscriber chooses to use content for free or register and subscribe
Monetise





HOW IT WORKS

Focused on an MNO’s monthly data packs

Subscriber buys a data pack and gets premium content bundled with it

Content can be matched to market relevance and customer demographic target segments for mass appeal

Revenue is earned when the subscriber downloads, registers for and consumes the premium content
Retain & Grow




HOW IT WORKS

Digital Merchant purchases bulk data at a discounted price

Subscriber clicks on and downloads content

Digital Merchant chooses a ‘chunk size’ to be ‘gifted’ to each subscriber for downloading the content (eg 500MB, 1GB)

The ‘gifted’ (free) data chunk is provisioned for the subscriber to use
FEATURES
Supports a wide range of promotional offers and allows merchants to define how each offer can be accessed by a target segment. Activations are done via API calls and SMS.


Single Use
For any content offered free of charge on the basis of a single, one-time download - with or without the capability of in-app purchases.

Time-based
For any (initially free) subscription offer to a customer, who can then be converted to a paying customer and charged accordingly.

Subscription-based
For any one-time usage offer that has a time-based duration (validity) associated with it. Upon expiry Subscribers can then choose to pay for subsequent purchases.
BENEFITS

Digital Merchants
- Acquire new customers fast and at minimal Customer Acquisition Cost (CAC)
- Improve Customer Lifetime Value (CLV) through increased retention and spend

Mobile Operators
- Leverage content relevancy per subscriber segment
- Promote Subscriber 'stickiness'
- Boost data usage

ONE PLATFORM. CONNECTION.
WITH
ONE PLATFORM, ONE CONNECTION
REACH OVER 150 MILLION MOBILE CUSTOMERS
YOUR DIGITAL OFFERING
MERCHANT CONNECTIVITY : VIA BUNDLING PUBLISHED API

MARKET CONNECTIVITY : VIA APIFLEX ACCESS-SPECIFIC ADAPTORS

Targeted
Use relevant digital channels matching customers segments.

Relevant
Bundle with data that is relevant to subscribers.

Flexible
Interact quickly to refine offers and improve campaign effectiveness based on real-time data analysis.

Low Cost
Utilise MNOs established retail and digital channels to minimise marketing spend.

Wide Reach
Leverage Apigate's broad reach and existing connections across Asia.