BUNDLING
Learn how Boost Connect's dynamic Partner Bundling Platform helps digital merchants to acquire new customers fast and at minimal Customer Acquisition Cost (CAC) and MNOS to create data-driven offers and brand new revenue streams.
BUNDLING PILLARS
Reach & Acquire
Increase customer base with attractive offers.
Monetise
Grow revenue by activating merchant content.
Retain & Grow
Improve customer lifetime value by giving customers more reasons to spend.
BUNDLING MODELS
In line with Boost Connect’s 3 pillar “Reach & Acquire | Monetise | Retain & Grow” strategy, the following are examples of apiFlex bundling models:
Reach & Acquire
HOW IT WORKS
Basic content is associated with mass market daily data packs
Merchants offer “try before you buy” content to an extended consumer base at zero cost
Subscriber is presented with basic content on offer and selects to try
Subscriber chooses to use content for free or register and subscribe
Monetise
HOW IT WORKS
Focused on an MNO’s monthly data packs
Subscriber buys a data pack and gets premium content bundled with it
Content can be matched to market relevance and customer demographic target segments for mass appeal
Revenue is earned when the subscriber downloads, registers for and consumes the premium content
Retain & Grow
HOW IT WORKS
Digital Merchant purchases bulk data at a discounted price
Subscriber clicks on and downloads content
Digital Merchant chooses a ‘chunk size’ to be ‘gifted’ to each subscriber for downloading the content (eg 500MB, 1GB)
The ‘gifted’ (free) data chunk is provisioned for the subscriber to use
FEATURES
Supports a wide range of promotional offers and allows merchants to define how each offer can be accessed by a target segment. Activations are done via API calls and SMS.
Single Use
For any content offered free of charge on the basis of a single, one-time download - with or without the capability of in-app purchases.
Time-based
For any (initially free) subscription offer to a customer, who can then be converted to a paying customer and charged accordingly.
Subscription-based
For any one-time usage offer that has a time-based duration (validity) associated with it. Upon expiry Subscribers can then choose to pay for subsequent purchases.
BENEFITS
Digital Merchants
- Acquire new customers fast and at minimal Customer Acquisition Cost (CAC)
- Improve Customer Lifetime Value (CLV) through increased retention and spend
Mobile Operators
- Leverage content relevancy per subscriber segment
- Promote Subscriber 'stickiness'
- Boost data usage
ONE PLATFORM. CONNECTION.
WITH
ONE PLATFORM, ONE CONNECTION
REACH OVER 150 MILLION MOBILE CUSTOMERS
YOUR DIGITAL OFFERING
MERCHANT CONNECTIVITY : VIA BUNDLING PUBLISHED API
MARKET CONNECTIVITY : VIA APIFLEX ACCESS-SPECIFIC ADAPTORS
Targeted
Use relevant digital channels matching customers segments.
Relevant
Bundle with data that is relevant to subscribers.
Flexible
Interact quickly to refine offers and improve campaign effectiveness based on real-time data analysis.
Low Cost
Utilise MNOs established retail and digital channels to minimise marketing spend.
Wide Reach
Leverage Apigate's broad reach and existing connections across Asia.
