Apigate Goes Live with It’s Innovative Telco Storefront Solution in Partnership with Smart Cambodia

KUALA LUMPUR, Malaysia, Jan. 27, 2021 /PRNewswire/ —

Apigate has successfully rolled out its Storefront solution with Smart, Cambodia’s leading mobile telecommunications operator. Apigate is a leading global monetization and customer growth solution provider.

Apigate Storefront Solution on Smart Cambodia.

Apigate’s Storefront enables the discovery and seamless purchase of subscriber’s favourite online games on Smart Game Voucher Market.

With this Storefront solution, Smart subscribers can access and subscribe to various popular online gaming titles at the Smart Game Voucher Market using their Smart balance.

Chum Prathna, Senior VAS Product Specialist of Smart: “The Storefront solution was adopted by Smart after an extensive research amongst our subscribers who were looking for a simplified paying method and seamless purchase experience. Smart Game Voucher Market is a convenient channel now for subscribers to make a purchase of their favourite online games.”

Storefront is completely developed in-house, where Apigate enables mobile operators to bundle airtime credit with content offerings. This new feature offers a new monetisation option to Smart.

Raja Mansukhani, Director of Sales & Business Development from Apigate: “Apigate is excited to further deepen it’s partnership with Smart Cambodia via this new product rollout. Apigate’s Storefront solution enables Telco operators the opportunity to enhance its product value proposition, offer a better and more convenient customer experience while catering to the ever increasing demand for digital content consumption. The Storefront offers a best in class monetisation and customer growth solution in the market.”


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Apigate is now Boost Connect

We are delighted to share an exciting new development, that Apigate is now rebranded as Boost Connect. 

Axiata Digital Services Sdn Bhd's (ADS) fintech holding arm, Boost Holdings Sdn Bhd (BHSB), was rebranded as Boost in August 2021.

The rebranding at Apigate to Boost Connect is in line with the parent company’s exercise of bringing together all fintech services under one roof.

This includes payment services, content aggregation services, storefronts, microloans, bundling, wallets, buy now pay later (BNPL), digital insurance, invoice financing and merchant solutions; further extending comprehensive reach for both consumers and businesses in the region.

At Boost Connect, we see this expanded portfolio of products and services as a huge opportunity to add more value and create differentiation for all our clients and partners via our global platform ecosystem.

Behind the new look and with an expanded product portfolio, we’re still the same team dedicated to providing best-in-class customer support and service.

Raja Mansukhani,
CEO Boost Connect