NJOI, Malaysia’s first prepaid satellite TV service and Boost, Malaysia’s leading e-wallet provider have entered a strategic partnership enabling customers to buy NJOI channels and content packs on the Boost app seamlessly.
The service is enabled by Apigate, a leading global content monetization and acquisition platform.
As digital services become increasingly relevant, offline businesses are migrating on to online platforms to serve consumers better, and in this case making it more convenient for NJOI customers to purchase their favourite shows using the Boost e-wallet. Thus, both NJOI and Boost look forward to an increase in product engagement, while also providing Boost customers rich local and international content.
Apigate has successfully enabled these two major brands to leverage on each other’s platform strength to enhance value proposition, increase relevance and product engagement respectively to consumers.