APIGATE ENABLES NJOI AND BOOST PARTNERSHIP. Malaysians can now buy NJOI content on Boost

NJOI, Malaysia’s first prepaid satellite TV service and Boost, Malaysia’s leading e-wallet provider have entered a strategic partnership enabling customers to buy NJOI channels and content packs on the Boost app seamlessly.

The service is enabled by Apigate, a leading global content monetization and acquisition platform.

As digital services become increasingly relevant, offline businesses are migrating on to online platforms to serve consumers better, and in this case making it more convenient for NJOI customers to purchase their favourite shows using the Boost e-wallet. Thus, both NJOI and Boost look forward to an increase in product engagement, while also providing Boost customers rich local and international content.

Apigate has successfully enabled these two major brands to leverage on each other’s platform strength to enhance value proposition, increase relevance and product engagement respectively to consumers.

#apigate #boost #njoi #digital #ewallet



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Apigate is now Boost Connect

We are delighted to share an exciting new development, that Apigate is now rebranded as Boost Connect. 

Axiata Digital Services Sdn Bhd's (ADS) fintech holding arm, Boost Holdings Sdn Bhd (BHSB), was rebranded as Boost in August 2021.

The rebranding at Apigate to Boost Connect is in line with the parent company’s exercise of bringing together all fintech services under one roof.

This includes payment services, content aggregation services, storefronts, microloans, bundling, wallets, buy now pay later (BNPL), digital insurance, invoice financing and merchant solutions; further extending comprehensive reach for both consumers and businesses in the region.

At Boost Connect, we see this expanded portfolio of products and services as a huge opportunity to add more value and create differentiation for all our clients and partners via our global platform ecosystem.

Behind the new look and with an expanded product portfolio, we’re still the same team dedicated to providing best-in-class customer support and service.

Raja Mansukhani,
CEO Boost Connect