Day: May 31, 2022

Are Vouchers An “Old School” Marketing Tactic?

Vouchers may seem like an old-school marketing tactic compared to shiny new digital methods. You may remember your parents cutting out coupons from newspapers and magazines or carrying around paper vouchers in their wallets. In fact, vouchers are old school. It was first invented in 1887 by Coca-Cola. Asa Candler, the founder of the Coca-Cola […]