Are Vouchers An “Old School” Marketing Tactic?
Vouchers may seem like an old-school marketing tactic compared to shiny new digital methods. You may remember your parents cutting out coupons from newspapers and magazines or carrying around paper vouchers in their wallets. In fact, vouchers are old school. It was first invented in 1887 by Coca-Cola. Asa Candler, the founder of the Coca-Cola […]
Boost Connect is pleased to announce and welcome Tee Kean Kang as Executive Director of New Business and Acquisition.
Boost Connect is pleased to announce and welcome Tee Kean Kang as Executive Director of New Business and Acquisition. Kean Kang will be responsible for the leadership of the New Business and Acquisition in developing new business segments for Boost Connect and diversifying the existing business portfolios. Kean Kang has more than a decade of […]
5 Benefits of Using Digital Vouchers
Thanks to advances in internet and mobile connectivity technology, we live in a world that has been forever transformed into one where digital is fast becoming the most preferred lifestyle platform. From shopping, to learning, to entertainment, to information – many things in life that used to require a physical presence are now going virtual. […]
Boost Connect’s Digital Voucher Platform Assists Online Merchants To Increase Their Customer Base
In the last two years, buying habits has changed throughout the world. Most consumers have adapted to the new normal, including where they shop and how they pay. Many businesses have adapted as well, establishing an online presence in order to reach their audiences. While the outlook for e-commerce growth is bright, winning in this […]
Boost Rolls Out One-Stop Gaming Storefront Solution to Connect Game Publishers to Over 20 Million Malaysian Gamers
Kuala Lumpur, 14 March 2022 – Boost, the fintech arm of Axiata, has successfully rolled out “Game Connect”, a one-stop Storefront solution for Malaysian gamers through its subsidiary Boost Connect (formerly Apigate), a regional cross-border payment and customer growth platform provider. The Storefront was developed for Boost Life, Malaysia’s leading consumer eWallet and digital lifestyle payments […]
Apigate is Now Boost Connect
Kuala Lumpur, 16 December 2021 – Apigate, a global digital monetization and customer growth platform ecosystem provider is now rebranded as Boost Connect. Axiata’s fintech arm Boost Holdings Sdn Bhd (BHSB), a homegrown digital brand established in 2017 was rebranded as Boost in August 2021. The rebranding at Apigate to Boost Connect is in line […]
How Safe is Your Digital Payment?
There’s no denying that making payments with digital payment is faster, easier, and more convenient than conventional payment methods like cash or credit cards. These days, you can use digital wallets to buy just about anything whether online or at an on-site retailer. By reducing the dependency on cash, digital payment decreases risks of handling […]
The End Of Paper Money In 10 Years?
The global digital payments industry has seen many innovations over the past few years, including mobile wallets, P2P mobile payments, real-time payments and cryptocurrencies which have drawn many users. Since 2020, billions of people around the world had to change the way they live, work, and shop. This has accelerated consumers switch to alternative touchless payment […]
Bundling: should you DIY or hire a tech partner?
It’s a well-known fact that bundling holds great advantages for telcos and content providers. For telcos, they can leverage the value that OTT platforms like video streaming services bring to raise customer loyalty. In a world of free call and text messaging apps, telcos around the world continue to struggle to capture revenue from their […]
How telcos can raise the game with their bundling strategy
Globally, Video-On-Demand (VOD) companies and telcos had teamed up to launch 452 bundle or add-on partnerships by the end of Q3 2020, according to Omdia. On average, a telco has 1.9 VOD bundle partnerships while consumers subscribe to 3 to 5 different VODs. Bundling holds great advantages for telcos. They can leverage OTT platforms like […]
