How telcos can raise the game with their bundling strategy

Globally, Video-On-Demand (VOD) companies and telcos had teamed up to launch 452 bundle or add-on partnerships by the end of Q3 2020, according to Omdia. On average, a telco has 1.9 VOD bundle partnerships while consumers subscribe to 3 to 5 different VODs. Bundling holds great advantages for telcos. They can leverage OTT platforms like […]